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A solid content marketing approach usually includes these three general components: Content StrategyContent Marketing PlanContent Performance Analytics Content Strategy Starting with the content strategy, it’s important to first define what your content needs and goals are. If you’re not sure what your content needs and goals are, we recommend conducting a...
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We often tell people there’s no one right way to do content, but there are several ways to get it wrong. A lot of it is trial and error. It’s testing topics, tones, and mediums to see what resonates with your target audience and gets them to engage. If you’re currently...
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Picture the scene… It is CannaCon, a respectable B2B cannabis industry tradeshow in Denver, Colorado. I am walking and talking with Morgan, at the time President of the MJBA, later Founder and CEO of the Cannabis Women’s Alliance. We were discussing what topics we should discuss on an upcoming panel about...
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Recently, while trying to determine what impact, if any, the latest Google update (regarding the nofollow link attribute, rel=”nofollow”, now being recorded as a “hint” rather than as a directive by Google) had on our website traffic, I noticed a pattern in the nature of the service inquiries we were receiving...
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The digital space is an extremely important channel for businesses today, especially businesses in the cannabis industry. Your website is really your digital storefront so to speak; in many cases, it’s the first (or only) touch point many of your customers have with your business. And because it’s almost Halloween, we...
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From legal requirements to ensuring you have cohesive brand messaging, there is a wide range of considerations that go into designing cannabis packaging. The following is a short list of the most important design considerations as well as a cannabis advertising and packaging and labeling resources for cannabis businesses. Legal Requirements:...
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I was once VP Marketing for a retail chain in the bath and beauty category. We started in Seattle and grew to over 300 stores nationally, with comp sales increasing as much as 60% over the previous year. We had a successful public offering and the sales growth continued. I truly...
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Our client relationships usually begin with what we call the Brand Platform process, which consists of three steps: (1) Internal Platform: in which we ensure all key decision-makers and influencers are on the same page (often more difficult than you’d think); (2) External Platform: where we seek out existing customers and potential prospects...
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I'm finally off work, sufficiently exhausted and ready to enjoy a nice, relaxing night at home. I stop at the local grocery store to pick up a well-earned six pack that’s sure to help me unwind after a particularly stressful day. There isn’t a bartender there to help me. I don’t...
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What is a brand? It seems everyone has their own definition, and I have mine. It’s sometimes easiest to say what it isn’t, especially in an area where there appears to be the most confusion, so here goes – a brand is neither a name, logo or package design. These are important,...
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Washington's rules for recreational cannabis stores get pretty specific about most things, including signage. With all-things-cannabis regulated to death, let's take a look at understanding the restrictions and how best to market your products under close watch from the state.  It’s Not The Size, It’s How You Use It The state...
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Image via Examiner.com Not everyone voted for Initiative 502. A full 44 percent of the Washington population checked ‘no’ on the ballot that brought us legalized pot. Many believe legalizing marijuana will destroy the county, children, everything! However, a variety of compelling arguments exist on the other side of that debate,...
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