Menu

Applying AI: Determining Packaging’s Impact on Sales

Using AI to Determine Packaging's Impact on Sales
When we look at the fast moving consumer goods (FMCG) landscape, we see nothing short of incessant shelf warfare. And few weapons are as critical to victory as package design. What catches whose eye? Is the reaction positive, negative, indifferent?  In the old days, we’d wander alongside a typical shopper in...
Continue reading