Lifestyle brands seek to capture the values, aspirations, and attitudes of a subculture. By doing so the brand leverages elements of these attributes to position the brand for marketing purposes. Lifestyle brands seek to inspire and motivate people, with the goal of their products contributing to the positive definition of the consumer's way of life. Others who embrace the lifestyle then become the natural audience for targeted advertising and messaging. In essence it's an appeal to "be part of our tribe."
Developing an emotional connection with its customers is central to a lifestyle brand strategy. The intent is to create desire for a consumer to join the tribe and connect with the brand.
Lifestyle brands can embrace any sort of social subcultures. One very significant lifestyle is that of adventure travel. The excitement of exploration and visiting places most others never will encompasses many attributes brands seek to align with: independence, freedom, dealing with the unexpected and engaging with other cultures embodies a certain type of person.
We've worked with multiple travel brands from very large global enterprises to niche specialty tour operators. Additionally our team has "boots on the ground" experience working destinations and travel accommodations.
We'll be the first to tell you, youth culture and appealing to 13-18 year olds is not our thing. But if you're looking for a partner that understands the motivations for exploration and adventure and how to connect with this adult audience, come talk to us.
A Selection of Lifestyle Marketing Clients
- Expedia Group
- Expedition Trips
- Noble House Hotels & Resorts
- Experience Washington
- Green Living Project
- KNKX / Jazz24
- NW Curves
- Strabo Tours Group